Leveraging Your Distributor’s Marketing Channels

Audio, 20:38

Listen to this excerpt from HIDA’s 2024 Streamlining Healthcare Expo & Business Exchange as HIDA and HEF members discuss how distributors’ existing marketing channels, such as online platforms, social media, and targeted advertising can help grow a manufacturer’s brand presence and reach new customers.

Ian Fardy

Ian Fardy
Vice President, Marketing
NDC

Heather Llorca-Kropp

Heather Llorca-Kropp
Vice President, Marketing & Channel Management
DUKAL Corporation

Austin Craun

Austin Craun
Director, Strategic Supply Management
Owens & Minor

Kathryn DiBitetto

Kathryn DiBitetto
Vice President, Congressional Relations
HIDA

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