This Communications Plan was developed through commercial market and federal partner collaboration. It is intended to provide guidance in how partners can communicate during the Green, Yellow and Red phases outlined in the Playbook produced in September 2023.

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The Communications Plan is intended to support the Traffic Protocol Partnership: Monitoring the Medical Product Supply Chain Playbook by establishing effective communication channels between commercial supply chain partners and the federal government. The communications plan outlines the actions and information needed to support the partnership in each of the supply chain status designations (Green, Yellow, Red) as well as how to utilize existing structures for information sharing. Key information for each designation includes:

  1. Key stakeholders participating in routine meetings and when additional stakeholders and subject matter experts may be needed.
  2. Meeting cadence.
  3. Communication plan for each supply chain status designation.

Key Stakeholders

  1. Health Industry Distributors Association (HIDA): National trade association for medical product distributors.
  2. Commercial Supply Chain Partners: Entities involved in the supply chain, including manufacturers, distributors, and healthcare providers.
  3. Federal Government Agencies: Organizations within the Administration for Strategic Preparedness & Response (ASPR), as well as other agencies such as the Food & Drug Administration (FDA) and the Centers for Disease Control & Prevention (CDC).

Green-Yellow-Red For Ramping Up & Down

Traffic Protocol Phases

Green
Green Status

Normal/standard operations. During “Green,” a group of medical product supply chain partners and agencies share high-level status updates. It is critical, during “Green,” to test new ideas and continue proactively planning for future responses.

Yellow
Yellow Status

Strained operations; can represent two operational postures. The first is a move from “Green” to “Yellow”: medical product supply chain partners and agencies start to meet more regularly as a potential disruption has been identified. The second is a move from “Red” to “Yellow”: partners and agencies enter a more relaxed posture and work to ensure successful execution of mitigations and smooth ramping down of “Red” operations.

Red
Red Status

Critical conditions that severely disrupt operations. “Red” can be described as a large scale supply and demand issue with the federal government utilizing multiple levers such as a Public Health Emergency declaration or the Defense Production Act.

Download the communications plan for details on Green, Yellow and Red stakeholders, stakeholder roles, messaging guidance and more.

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