Reisha Martin
Executive Director
Alexandria Neighborhood of Capital Caring

Understanding Hospice Providers

With demand for hospice care growing rapidly, these organizations can offer a significant sales opportunity. Before you talk with these providers, it is important to understand different types of hospices, how these organizations function, who the purchasing decision-makers are, and what their priorities are.

• Hospice care and how it differs from palliative care
• Non-profit versus for-profit hospice and the management of these organizations
• Hospice reimbursement and payment models, including Medicare, Medicaid, private insurance, and charity care
• Quality metric reporting and best practices, particularly the CAHPS survey (Consumer Assessment of Healthcare Providers and Systems)
• Hospice partnerships with vendors, and what you can do to stand out

About the Presenter

Reisha Martin is the Executive Director of Capital Caring, a non-profit hospice care provider. Capital Caring has locations in Virginia, Maryland, and Washington, D.C., serving more than 1,200 patients daily. The organization’s mission is to provide quality hospice care through direct support of patients and their families, public education, and hospice care policy advocacy. Reisha Martin has more than 20 years of nursing and hospice care experience. Martin started at Capital Caring as a Licensed Practical Nurse, then moved on to the roles of Clinical Manager, Clinical Supervisor, and Director of Clinical Excellence. Martin’s areas of expertise include quality, metric reporting, and clinical education team supervision.