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Success in healthcare sales – or any type of business – depends on connecting the products, expertise, and services you offer to your customers’ biggest challenges. In this session, we’ll talk about:
Elizabeth Hilla is the executive director of the HIDA Educational Foundation, an affiliate of the Health Industry Distributors Association. The Foundation is devoted to education and research that increases efficiency and effectiveness within the healthcare supply channel. Hilla is also responsible for HIDA’s “Streamlining Healthcare” campaign to support the value of distribution. Hilla’s areas of expertise include healthcare supply chain models, manufacturer-distributor relationships, and distribution sales strategies. She graduated summa cum laude from Florida State University with a degree in communications.